Getting Delivered to Hotmail
Written by Adrian Saunders Friday, 25 June 2010 10:24
Maintaining a good reputation with Internet Service Providers is a tricky task for email marketing companies. Often the attributes that make for a strong direct marketing piece are the same flags that ISP’s use as red flags to junk or block spam messages from cluttering their users inbox.Shortcomings in the United States CAN SPAM Act have resulted in ISP’s having to take a technical approach to protect their end users.
In addition to these issues, it seems that more web-savvy end users are opting to hit the “spam” button in hotmail instead of using the provided unsubscribe link. 99.98% of our spam complaints come from hotmail users. I would assert that this is because too many direct mailers use complicated multi-step...
