Resources
Resources
Here checklists, best practice, and the essential tools for running an e-marketing business can be downloaded. This area covers the fundamentals of email marketing from contracts and IP, to going to market, finances and seeding your ideas. Find what you need by browsing the categories or searching using key words.
The Ten Most-Ignored Email Best Practices
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Over the last several years email has become one of the most preferred marketing tools and publishing channels today. Email marketing techniques and best practices have evolved and every email marketing program seems to follow a set of email marketing best practices. Some of these include signing up new subscribers and optimization of the email message for the best possible view.Use Better Twitter Etiquette and Grow Your Business
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Twitter is a great tool for social networking, but there are some unspoken rules that you should follow if you want it to work properly. Here are four "don'ts" and one "do" for being a good Twitter user. Don't post too much. If you're posting more than half a dozen Tweets a day you're stretching yourself thin. More than ten Tweets a day and you're either repeating yourself, posting trivia, or pushing your sales message too hard (see below). Don't mix your messages. Some people start out... |
Successful Branding
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One of the best ways to be successful in a niche market is to create a brand for your product. When you create a brand, you are 'building a compelling association between your product and how it benefits your customers'. The elements of your brand can be anything from your company's name, logo or tagline; it can even be the product itself. Here are four suggestions to help make your brand as effective aspossible. 1. The value of consistency. Repeat the message in your brand regularly. This... |
The Many Benefits of Outsourced Marketing
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Outsourcing the marketing needs and tasks of your organization can provide a wide range of different benefits as you progress from original concept to development, expansion and growth. The goal of any start-up business has to be to remain as lean and flexible as possible. The surest way to do this is to avoid hiring full-time employees until it's absolutely necessary. The good news is that the marketing needs of a growing firm can easily be handled by another credible company or by... |
HTML message design specifications and tips
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This document discusses best practices in terms of setting up your email creative.
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How To Re-Opt-In Your Email List
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You've heard it time and time again: If you want to dodge ISP filters and get into your subscribers' inboxes, you've got to clean your list. But what exactly does "clean your list" mean? And how the heck do you do it? Here are the nuts and bolts, with real-life data from our recent re-opt-in campaign – a campaign that many of you actually participated in. Before we delve into the details, keep in mind that "re-opt-in" is just a fancy way of saying, "Get your subscribers' permission ..... |
25 Tips To Tune Up Your Email
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We pulled together a list of 25 simple tests you can apply now to all aspects of your email marketing program: message design, content and format; the way you promote your email program on your Web site and other places; sending frequency; and new channels to distribute messages. Most are basic A/B split tests, involving mainly how you design, write and send your email messages. Others monitor how your email interacts with your Web site, or ask you to create something new and test the... |
