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Use Better Twitter Etiquette and Grow Your Business
Twitter is a great tool for social networking, but there are some unspoken rules that you should follow if you want it to work properly. Here are four "don'ts" and one "do" for being a good Twitter user.Don't post too much. If you're posting more than half a dozen Tweets a day you're stretching yourself thin. More than ten Tweets a day and you're either repeating yourself, posting trivia, or pushing your sales message too hard (see below).
Don't mix your messages. Some people start out posting Tweets about their business, but end up telling the world what their dog ate for breakfast. Decide what type of Tweets you're going to post, and then stick to that. If someone started following you because you had good advice about home...
Successful Branding
One of the best ways to be successful in a niche market is to create a brand for your product. When you create a brand, you are 'building a compelling association between your product and how it benefits your customers'. The elements of your brand can be anything from your company's name, logo or tagline; it can even be the product itself. Here are four suggestions to help make your brand as effective aspossible.1. The value of consistency.
Repeat the message in your brand regularly. This...
The Many Benefits of Outsourced Marketing
Outsourcing the marketing needs and tasks of your organization can provide a wide range of different benefits as you progress from original concept to development, expansion and growth. The goal of any start-up business has to be to remain as lean and flexible as possible. The surest way to do this is to avoid hiring full-time employees until it's absolutely necessary.The good news is that the marketing needs of a growing firm can easily be handled by another credible company or by...
